Audience from Scratch Archives

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38 Lessons

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Building an audience of true fans is the highest leverage, most underrated way to grow a profitable online business. In this course, you’ll discover the complete system that has grown multiple 6- and 7-figure businesses in a lean and efficient way.

Module 1: A Different Way to Build a Business

The approach and methods you'll discover in this course are different from typical online marketing advice. Sometimes radically different. In this module, we'll install the mental models that form the basis of a more effective way to build a business.

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Traffic vs Audience

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The 3 Components of Audience Building

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The Treadmill & the Power Curve

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Bonus: Leverage, Power Curves & Optimal Business Models

Module 2: The Manifesto

Create a manifesto and you'll find every subsequent step easier, from creating content, to building an audience & mailing list to even selling your products.

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Manifesto Method Introduction

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Bonus: Manifesto Examples

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How to Find Your Manifesto

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How to Create Your Manifesto Page

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The Story Challenge

Module 3: Growth Content

In this module, you'll discover the keys to creating content that doesn't just get attention, but also builds an audience of real fans and connects to your business' core purpose.

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Introduction to Growth Content

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The 8 Content Dimensions

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Bonus: Successful Content at a Smaller Scale

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Bonus: "Dark Side" Tribal Content Marketing

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Recipe: The Upstage Method

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Recipe: The Mr. Beast Method

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Recipe: Trend Hopping

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Bonus: Attention vs. Value & More Trend Hopping Examples

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Recipe: Borrowed Authority

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Recipe: The Superfan Method

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Growth Content Booster: Have What They Want

Module 4: Authentic Audience Interaction

Interaction with your audience is one of the key components to building a real tribe of fans. In this module, we'll cover the do's and dont's.

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Introduction to Authentic Audience Interaction

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Interaction Recipes & Examples

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Serial Interactive Content

The Distribution System

In this module, we set up a system that distributes your content. Distribution is about everything that happens after you hit "publish".

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Intro to the Distribution System

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The Content Prep Method & Template

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Creating Image Assets & Scheduling Social Posts

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Creating Assets for Audio & Video Content

Challenge44

In this module, discover the fastest, most effective way to level up your content creation skills!

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Challenge44: The Shortest Path to Remarkable Content

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Challenge44 Companion - Day 7

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Challenge 44 Companion - Day 15

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Challenge44 Companion - Day 25

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Challenge44 Companion - Beginning of Phase 2

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Challenge44 Companion - Day 40

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Challenge44 Companion - Day 45

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Challenge44 Companion - Beginning of Phase 3

Bonus Content

Feedback on community submitted content, bonus lessons, live session recordings and more!

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Manifesto Pages: Feedback & Tips

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Growth Content Ideas: Feedback & Tips

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Bonus Interview: Overcoming the Struggle & Other Soft Skills

Shane Melaugh

Shane has been an entrepreneur for more than a decade and in that time, has built up audiences and mailing lists in several niches. He's a co-founder of Thrive Themes, which is a business built on the principles taught in this course.

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