The Ultimate Scarcity Marketing Tool for WordPress is Here!

Discover how adding the "fear of missing out" to your marketing will boost your conversion rates like nothing else:


Get your copy and build a conversion boosting campaign right away:

Nothing Else Can Create Results Like These...

This is just one example of the result of a scarcity campaign. You can see that the campaign affects conversion rates most directly, leading to a huge increase in sales, while traffic levels stayed about the same.

Here's an example from another scarcity campaign we tested:

These graphs show the revenue generated per visitor to a site, during the scarcity campaign. With this data, nothing is skewed by traffic and the data can't be "cheated" by showing a revenue increase that's really just the result of a traffic windfall.

With scarcity, we have seen this over and over again and as you can see above, it even works for websites that already have very high revenue per visitor of over $1 or over $2.50 as a baseline.

“If you can create a stronger sense of urgency on your landing page or websites, then you can successfully spur people to do what you want them to do on your page (i.e., convert)."

- Neil Patel

Thrive Ultimatum Lets You Take Advantage of Every Aspect of Scarcity Marketing

Easy Fixed Date Campaigns

Run a limited time offer, sale or promotion. Create a professional looking campaign in just a few clicks!

Automatically Recurring Campaigns

Let Thrive Ultimatum start, stop and manage your scarcity campaigns automatically, on any schedule.

The Ultimate Evergreen System

Create ongoing "evergreen" scarcity campaigns that give your business a permanent conversion boost!

Thrive Ultimatum Lockdown:
Create 100% Authentic Evergreen Scarcity

Imagine having a sales funnel that runs a highly optimized, time limited offer for each individual prospect who enters it.

That's exactly what the evergreen campaign in Thrive Ultimatum does. Each new prospect has their own countdown and their own time limit and each prospect experiences your time limited campaign as if it were a regular campaign with a fixed end date.

The Lockdown feature ensures that the countdown will always stay true, even if a visitor switches devices, uses different browsers or clears their cookies.

Expiring Links & Bulletproof Tracking

With the Lockdown feature, you have full control over which pages are accessible to a prospect. By locking down your special offer page, you ensure that only prospects who have access to the offer and for whom the countdown hasn't expired get to see that page. For everyone else, you can redirect to a "sorry, expired!" page or a coming-soon page.

This makes each evergreen campaign look and feel 100% authentic to your visitors. And the campaign feels real because it is real. The only way around it is if your visitor happens to have a time machine.

“Scarcity and the fear of missing out plays a huge role in your marketing success. Whenever possible, inject (truthful) scarcity into your marketing funnels."

- Pat Flynn

First Impressions Count: Your Website is Only as Good as Your Design

Thrive Ultimatum comes with a whole range of professionally designed templates for countdown timers, widgets and floating banners. For each template, we've carefully crafted it to make it look stylish, while still being 100% conversion focused.

For you, that means you can get the countdown timers showing on your site with just a few clicks and with no design skills or time investment needed.

Match Your Own Style & Brand with Drag'n'Drop Ease!

Want to make a change to one of our countdown timer designs? No problem at all! Every template is fully customizable with our intuitive, drag-and-drop visual editor. Just click to edit any element, set custom colors, background images, custom fonts and much more!

This also means that Thrive Ultimatum is a completely translatable and language independent plugin. You can easily translate the labels on your countdown timers into any language and any headings, button texts etc. are also fully translatable.

Boost Your Sales by Showing the Right Offer
to the Right Audience

What's the point of having a special offer if no one knows about it?

With Thrive Ultimatum, you can easily advertise your special offers all across your site. Easily show countdown timers in widget areas or floating banners to draw more visitors towards your special offer and generate more sales.

Or, if you prefer, only show the countdowns on specific pages, in blog posts of specific categories or by any other criterium. The bottom line is that you can show the right offer to the right audience at the right time.

Unlimited Campaigns: Multiply the Scarcity
Marketing Effect!

Scarcity marketing works extremely well, so why would you limit yourself to only using it once?

With Thrive Ultimatum, the best WordPress countdown plugin on the market (available with Thrive Suite or as a standalone plugin subscription), you can manage and run an unlimited number of campaigns and even mix different campaign types. Different visitors to your site could be seeing different special offers, depending on where in your funnel they are, what interests they've shown or which part of your site they visit.

Check Out this Quick Tour of the Thrive Ultimatum Features

As you can tell, there is a lot to cover in this plugin and there are many advanced features we only briefly touch upon. But in this quick video, you can already see how easy Thrive Ultimatum is to use and how it opens your site up to the power of scarcity marketing unlike any other solution out there.

Boost Product Sales, Ecommerce, Affiliate Promotions & More

Digital Product Creator

If you sell digital products, downloadables, memberships or similar, then Thrive Ultimatum is your new best friend. Perfect for product launches, upsells and more!

Ecommerce Store Owner

If you sell physical products, scarcity marketing is the ideal tool to introduce new products with a bang or get slow-moving items off the shelves faster!

Affiliate Marketer

As an affiliate marketer, you can use Thrive Ultimatum to add an edge to every promotion you do. Offer time-limited bonuses and watch conversions rise!

Thrive Ultimatum is built to be more than a one trick pony. Instead of giving you just a limited set of features, you can use this plugin to apply any kind of scarcity marketing to any aspect of your business.

Every time you promote something you want to make sure there is urgency built in. We all know it's human nature to take our time and kind of stay on the fence as long as we can. You want to make sure your audience knows it's GO time!"

- Amy Porterfield

How Will You Use Thrive Ultimatum on Your Website?

Here are just a few of the possibilities:

Increase Product Sales with a Special Offer

Hold a holiday sale or any other kind of limited time offer to give your audience an opportunity to get your product at a reduced price.

Create a Buzz-Building Product Launch

Create a product launch sequence that ends in a limited time offer, to bring your new product to market with maximum impact!

Boost Your Ecommerce Sales

Communicate a time limit for next-day shipping, offer free shipping for a limited time or use other scarcity campaigns to sell more products.

Earn More Commissions as an Affiliate

The secret to being a more successful affiliate? Add a time limit to your promotions and email for them multiple times!

Crush it With Evergreen Upsell Funnels

What's better for increasing revenue than adding an upsell to your funnel? Adding an evergreen upsell funnel, with a time limit for each new customer!

Build Your List Faster with Scarcity Marketing

Add a time limited bonus offer to get more subscribers to your mailing list. Why limit the conversion boosting effect of scarcity to sales only?

Save Time With Thrive Ultimatum Campaign Templates

With Thrive Ultimatum, you can build any countdown campaign you can imagine and customize it down to every little detail.

But what if you just want to get up and running as quickly as possible?

That's what our pre-built campaign templates are for. Simply choose one of the templates and a basic campaign will be already set up for you and ready to go! All you need to do is fill in some extra details and hit "go"!

Plus, you can easily use your own custom-built campaigns as a template and duplicate it, to use it again.

You Like Features? We Got Your Covered!

Fixed Date Campaigns

Set a start date, set and end date and then let the plugin take care of the rest.

Recurring Campaigns

Thrive Ultimatum automatically starts, stops & repeats campaigns for you.

Evergreen Campaigns

Let each individual visitor experience their very own time limited campaign!

Multi-Page Campaigns

Run campaigns across multiple pages in a funnel or across your entire website.


Never again stay up late to switch out sales page links and buy buttons.

Unlimited Campaigns

Create unlimited campaigns and have multiple campaigns run at the same time.

Countdown Widget

Display your countdown timer in any widget area on your WordPress site.

Floating Footer Bar

Show your dynamic countdown timer in a "sticky" bar at the bottom of pages.

Floating Header Bar

Show your dynamic countdown timer in a "sticky" header bar on your pages.

Time Zones Supported

Run your scarcity campaigns in any language & any time zone.

Dynamic Updates

Automatically switch the message, design & display of countdowns during your campaign.

100% Customizable Design

Drag and drop countdown timer designs, add text, custom colors, images & more!

Design Templates

Growing collection of beautiful countdown timer designs to add to your site.

Campaign Templates

Get up and running faster with our growing library of pre-built campaign templates.

100% Translatable

Translate any part of the countdown timers and run a campaign in any language.

Display Anywhere

Run a campaign on your sales page & show your countdowns anywhere on your site (all perfectly synced).

Fully Mobile Friendly

All countdown timers & designs in Thrive Ultimatum are 100% mobile responsive.

Auto-End Campaign

Automatically stop showing a countdown campaign to every customer who made a purchase.

Start New Campaign on Conversion

Automatically move a customer to a new campaign, depending on which conversion goal they reached.

Dynamic Redirect Links

Send a single link that automatically redirects visitors to the sales page, a "coming soon" page or a "sorry, expired!" page.

Lockdown Feature

Build evergreen campaigns that are as authentic and uncheatable as any real, time limited offer.

Start Campaigns on Opt-In

For Thrive Leads users: automatically trigger a countdown campaign for new subscribers.

Trigger Campaigns from Email Links

Send an email link to your subscribers that will automatically start an evergreen campaign on click.

Awesome Customer Support

Got questions? Get quick help from our excellent customer support team!

Tutorials & Training

From tutorials built straight into the plugin, to our extensive knowledge base and user forum, you'll have everything you need to hit the ground running!

“Without a sense of urgency, desire loses its value."

- Jim Rohn

Thrive Ultimatum: Putting the Most Powerful Marketing Tactic Into Your Hands

Increasing conversions on a website is, for the most part, a complex and complicated affair. It requires deep insight into your visitor's behaviour, good analytics and a discipline of running and evaluating A/B tests on a regular basis.

As a marketer, it's very rare to come across an exception to this rule - something that makes improving conversions simple and immediate.

Using Thrive Ultimatum to create scarcity marketing campaigns is exactly one such exception. It works for any business and for any kind of campaign you can think of. And adding a time limit and a sense of urgency to a campaign is the most repeatable, reliable thing you can do to boost conversions, sales, member signups, leads...

Our Pricing Plans

Thrive Suite

Get full access to our entire suite of integrated plugins (including Thrive Ultimatum) at one great price. Build and grow your dream online business with a complete set of conversion-focused tools.




Save $300!*

Thrive Ultimatum

Get the standalone WordPress plugin. Best for those with existing websites that want to add unbreakable scarcity countdown timer campaigns to their product launches.




Save $100!*

30-Day Money Back guarantee 

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

Full Feature List

Thrive Suite

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For Everything (1000+)

For Your Scarcity Campaigns

Scarcity campaign templates

Lesson, module, course overview and school templates for online courses

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Smart page block templates


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Quiz templates

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A/B Testing

Thrive Suite

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Scarcity Campaigns

Landing pages

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Support & Updates

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Support Access

24 hour Weekday Support Unlimited requests

24 hour Weekday Support Unlimited requests

Education & Community

Exclusive Access

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Access to Thrive University

Access to exclusive Thrive Suite only courses

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30 Days

30 Days

Thrive Suite

Get full access to our entire suite of integrated plugins (including Thrive Ultimatum) at one great price. Build and grow your dream online business with a complete set of conversion-focused tools.




Save $300!*

  • 5 Licenses
  • 9 Plugins (Thrive Apprentice, Thrive Architect, Thrive Quiz Builder, Thrive Leads, Thrive Optimize, Thrive Comments, Thrive Ultimatum, Thrive Ovation, Thrive Automator)
  • Includes Thrive Theme Builder
  • 1000+ templates for every element and page on your site
  • 24 hour Weekday Support for 5 Sites
  • Unlimited Updates for 5 Sites
  • Exclusive training and webinars
  • 30 Day Money Back Guarantee

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

Thrive Ultimatum

Get the standalone WordPress plugin. Best for those with existing websites that want to add unbreakable scarcity countdown timer campaigns to their product launches.




Save $100!*

  • 1 License
  • 2 Plugin (Thrive Ultimatum + Thrive Automator)
  • Templates for your scarcity campaigns
  • 24 hour Weekday Support for 1 Site
  • Unlimited Updates for 1 Site
  • 30 Day Money Back Guarantee

*All pricing is in USD. All renewals are at full price. You can change plans or cancel your account at any time.

Join 114,117 Happy Thrive Users

Already, thousands of people are using Thrive Themes tools on tens of thousands of sites to increase their conversions, build marketing campaigns faster, make more sales and generate more leads. With our active community, ongoing development and excellent support team, you'll be in great company!

Get Results in 30 Days or Less (or Get Your Money Back)

Thrive Ultimatum was built to be the ultimate scarcity marketing tool and be easy to use at the same time. Together with our tutorials, that means there's nothing standing in the way of you getting real results with it. If you're unhappy with Thrive Suite or your standalone Thrive Ultimatum subscription for any reason, you can get a refund within 30 days. No questions asked.

Frequently Asked Questions

Does this work on sites?

Can I purchase Thrive Ultimatum as a standalone plugin?

Can this plugin be used for non-English websites?

Is support available with my purchase?

Unleash Countdown Campaigns & Improved Conversions on Your Business

Scarcity marketing has been used for decades by the world's most successful marketers and companies. And today, thanks to Thrive Ultimatum, all the most advanced scarcity marketing methods are accessible to you as well. Whether you've got an established business to take to a new level or you're just starting out, Thrive Ultimatum will be an invaluable tool in your arsenal.