Build Your Funnels

Everything you need to know about building powerful marketing and sales funnels, and maximizing conversion rates like a pro.

Start here

New to Sales and Marketing Funnels? Start Here...

Strip away the marketing buzzwords, and a funnel is simply the steps your audience must take to become a lead or customer. In fact, your business has a sales and marketing funnel now – even if you don't yet understand it.

Funnels don't have to be complex. Often, the simplest funnels are the most effective.

You'll find everything you need to get started here...

Conversion Rate Optimization

Improve your Conversion Rates

Forget visitors or page views. What defines a successful online business is how many people take action. Whether that's buying, subscribing, commenting or sharing, you need to know how to optimize conversion rates across your whole marketing funnel.

Check out our library of helpful articles and videos to improve your conversions.


Write Effective Content to Inspire Action

Copywriting is an essential skill for your business. It helps your audience to understand the benefits of your product, make a decision, and take action. There's no getting around it – you absolutely must learn to connect with people through written content.

Do you find yourself staring at a blank page when it's time to write sales and marketing content?

Don't worry, we can help. If you're ready to become a better copywriter, this is the topic for you!

Sales Pages

Create Sales Pages that Convert

People don't buy a sandwich because they want a sandwich.

They buy it because they're hungry. In other words: to meet a need.

It's time to transform your boring, product-led sales page into a compelling story that focuses on the needs of your visitor, to encourage them to take action. In this topic you'll find our best tips and advice for creating beautiful sales pages that convert.

Targeted Advertising

Reach the Right People with Your Offer

How do you find the people who are most likely to buy your product?

How can you welcome them into your marketing and sales funnels?

Target advertising does exactly that. It lets you deliver the perfect offer to potential customers, even before they visit your website. It's affordable, scalable and incredibly powerful.

Want to know more? Read our best content about advertising on platforms such as Facebook and Google

Buy Thrive Suite And Get Instant Access To All Of Our Conversion Focused Site Building Tools + Thrive Theme Builder!

Yes, really.

Click the button below to see how you can save more than $700, get instant access to all of our plugins and all of our themes (yes, even Thrive Architect with all of the landing pages & Thrive Leads!) and a whole range of further benefits.

ALL articles

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How to Build Your Funnels With Thrive Themes

Does it feel like you're only just scratching the surface of your website's potential?

Don't worry, we've got you covered. This page is full of helpful topics for anyone looking to build better marketing and sales funnels for their online business.

Do any of the following people sound like you? Read on...

I want to increase my conversions and sales.

Customers buy my product, but I think it could sell much better. I'm not sure why some people don't buy. How can I encourage more people to purchase my product?

I want to write effective content that grows my business.

When it comes to writing a sales page or email, I'm not sure how to encourage my audience to take action. How can I improve my copywriting skills?

I want to expand my marketing reach to find new customers.

I'm willing to invest money to grow leads and sales, but I don't want to waste it. How can I get the most value from paid advertising like Google and Facebook ads?

I want to create effective sales pages for my products.

I'd like to learn what makes a good sales page, so I can communicate the value of my product and help visitors make a decision. What do I need to know? What are the common mistakes?

What Will You Learn on This Page?

This page brings together our best articles on crafting powerful funnels to drive more leads, conversions and sales on your website. 

If you're just starting out with your first sales funnel, we'll help you understand how it all fits together into one big, profitable picture. 

If your business is already established, we guarantee there are tons of improvements you can make to your online funnels to produce more results and understand your visitor behavior.

Read the summaries below to understand which topics can help your business improve.

Sales Pages

Sell more products and services by crafting the best sales page 

Your sales page is where the magic happens.

Either a visitor resonates with what they read and becomes a happy customer, or they don't.

It's your job to understand both groups!

It's also your job to provide all the information they need to make an informed decision. Not everyone will buy – and that's normal – but you can make sure they aren't walking away because they're simply 'not sure'.

The Very Best Sales Pages:

  • focus on the reader's needs and mood, not the product itself.
  • reduce uncertainty by answering the most common questions.
  • allow you to collect real data on what works and doesn't.

What Will You Learn?

In this topic, you'll learn how to craft effective sales pages that communicate the benefits of your product.

Together, we'll explore the story that effective sales pages communicate; a journey that encourages visitors to take action. This isn't just a narrative story told through copywriting (although you'll learn that too in this section) – you'll also discover how every design element plays a part.

You'll understand how to use design elements for maximum effectiveness on your sales pages. That includes elements like sections, buttons, feature boxes, guarantees and more.

You'll see how powerful testimonials allow your past customers to speak to your visitors, and share their success stories after buying your product.

You'll discover how to best display your pricing to encourage sales, even if you offer tiers or bundles.

If you're looking to super-charge your sales page, we'll talk you through setting up advanced tracking scripts (such as the Facebook pixel!), so you can retarget visitors later if the time to buy isn't quite right.


Encourage people to take action with compelling, effective copywriting skills.

Colors, buttons, flashy animations. They're not as important as you think.

What do encourage people to take action, however, are the words you use to communicate.

It's not about over-selling or brow-beating them to buy what they don't need. Copywriting is your chance to show your audience that you understand them, and can help solve their needs.

Effective Copywriting:

  • helps the reader to see themselves in the story.
  • accurately describes a problem, better than even the reader can.
  • encourages the reader to take action.

What Will You Learn?

In this topic, we share everything we know about writing powerful marketing content for your visitors.

We do this every day here at Thrive Themes… in fact, you're reading it now!

You'll learn how to show your audience that you understand their needs, challenges, frustrations and desires, in a way that makes your business the obvious choice for a solution.

We'll explore different copywriting techniques and formulas, so you don't have to stare at a blank screen wondering how to get started.

You'll discover how to write emails and web pages that encourage people to take action – whether that's buying your product, subscribing to your newsletter, or leaving a comment.

Copywriting is important across your entire marketing funnel, but it's critical to nail on your sales page. In this topic, you'll find our tips and advice for writing sales copy that sells!

Improve Conversion Rates

Convert more leads and sales by making data-driven decisions.

Conversion rate optimization means simply getting better results from your funnel, whether that's your ads, landing pages, sales pages, or emails.

Squeezing out an improvement of 1% is the holy grail of online marketing.

Attracting more visitors can be a long-term or expensive process for many websites. SEO and content marketing take time. PPC requires a budget. So why not start with what you can immediately control?

You can start improving website conversion rates today, and know if it's working just a few days later.

Better Conversion Rates:

  • generate more leads and revenue with the same volume of visitors.
  • free up budget to invest in important areas of your busines
  • show you which messaging and design elements to use in future.

What Will You Learn?

In this topic, you'll learn how to tweak every step of your sales funnel to improve conversion rate.

At Thrive, we are obsessed with testing and tweaking performance. In fact, we're probably testing this page too and discussing ways to make it more effective.

We can teach you to do the same with your website!

You'll discover how to run split tests on sales pages, opt-in forms and headlines to choose the best performing variation. 

You'll learn how to tap into the psychological triggers that make visitors decide to buy your product (or not). However, we don't believe in collections of sleazy sales tricks; instead we prefer to help visitors make informed decisions and take action.

There's always an opportunity to improve your conversion rate. Let's get started today.

Targeted Advertising

Grow your business by delivering the right message to the right people at the right place.

The power of targeted advertising comes from the targeted part… identifying potential customers based on their interests, demographics and behaviors.

This lets wedding photographers target people who are recently engaged, or dog trainers target people with new puppies.

When done respectfully, it's a win-win for both online businesses and individuals.

Here are Thrive Themes, we do a lot of targeted advertising. Let us show you how.

Targeted Advertising:

  • drives highly relevant leads into your marketing and sales funnels
  • showcases your brand to thousands of new people on social media
  • allows you to test messaging, prices, landing pages and more
  • grows your mailing list

What Will You Learn?

In this topic, you'll learn how to get started with pay-per-click advertising to get new leads and sales.

Many online platforms offer ways to target people by their interests and demographics: Facebook, Google, Twitter, Instagram, Reddit to name just a few. 

Together, we'll explore how you can get the most value from running ads to landing pages on your website.

You'll learn how to set up Facebook Ads, and how to make sure you're targeting the right people for your business.

If you're ready for something a little advanced, you'll look at how to demystify and take advantage of the Facebook pixel, so you can retarget visitors with offers, even when they leave your website without buying. Sometimes people are too busy to buy immediately – you can remind them at a better time.

Building Your Online Funnel

What is a funnel?

A sales funnel is simply a series of steps that a visitor takes to become a customer.

Because fewer people move to each step, it looks like a funnel...

This is a very basic example of an online marketing funnel. You'll find hundreds of variations and different ways to classify each stage.

Part of the fun is building your own funnel that fits your business model.

Let's look at each stage:

1. Attract

Obscurity is the greatest challenge of many businesses. If people don't know about you, they can't become happy customers.

The attract stage is where you take your message to them, wherever they hang out online.

Make your message interesting and enticing. Describe their needs in their own words, and show them a path to a solution.

The better you can identify your ideal audience in this stage, the better each subsequent stage will convert. There's no point packing the top of your funnel with the wrong people.

2. Nurture

Whether your audience finds themselves on a blog post, free course, lead magnet or quiz, they're on your platform now.

You have their attention for a moment. What are you going to do with it?

This nurture stage is focused on building trust and demonstrating value. If you've attracted the right people beforehand, this is much easier.

3. Inspire Action

This is the big one: your sales page.

Visitors at this stage are hoping to buy a solution to their needs.

Do they trust you enough?

Are there any lingering doubts?

Have you described the problem accurately enough to make them feel truly understood?

Many businesses focus too much on the top of the funnel (the attract stage) – make sure you're putting time into making this bottom stage to maximize all the work that comes before it.

There's no point sending loads of visitors to a dull, ineffective sales page.

4. Convert

After a visitor clicks your buy button, you're no longer trying to convince them to take action.

Instead, your focus switches to making sure they complete the payment, with a seamless online checkout experience. This should include:

  • Easy, non-intrusive collection of their customer data
  • Reassurance and consistency at each step
  • Removal of any distractions
  • Instructions of what to expect after making payment

If you get all that right, congratulations, you've got a new customer!

Your funnel is working.

This is where the real work starts… pushing those conversion rates higher for each stage.

Bonus: Retargeting

It's normal for visitors to drop out at each step.

Maybe they were too busy to take action. It's easy to get distracted and move onto the next shiny thing.

But did you know these people aren't lost forever?

We'll teach you how to retarget them with new messages and offers, even if they never visit your website again.

Retargeting is an insanely powerful technique that turns your one-time funnel into a continuous loop.

Start Building Your Funnels Today

Marketing and sales funnels don't have to be huge, corporate processes spread across spreadsheets. Every online business has a funnel, even if they don't recognize it.

This page is your starting point to find the articles and videos to help you build and improve your funnels – from getting new people onto your website and email list, to encouraging them to buy your product.

Let's get started...

Buy Thrive Suite And Get Instant Access To All Of Our Conversion Focused Site Building Tools + Thrive Theme Builder!

Yes, really.

Click the button below to see how you can save more than $700, get instant access to all of our plugins and all of our themes (yes, even Thrive Architect with all of the landing pages & Thrive Leads!) and a whole range of further benefits.