How to Create a Contact Page in WordPress (Step-by-Step Guide)

Chipo   46

Updated on April 9, 2024

Ready to give your WordPress site a contact page that actually gets attention?

Keep reading.

Your contact page isn’t just a formality—it’s just as important as your other conversion-focused webpages. But, creating one that stands out isn't as straightforward as it seems. You need more than just a plugin; you need a strategy.

Don't stress, though. We’ve got your back with a step-by-step guide that's as simple as it is effective. From picking the right tools to making sure your page pops for conversions, we’re covering all the bases.

So, sit back and prepare to learn. Let's dive in.

You’ll Need More than a Basic Contact Form to Get More Prospects

Your website's contact page is often the first interaction a potential customer has with your business. 

Think of it this way:

If someone lands on this page, it means they want to learn more about what you have to offer. That is an interested prospect.

Your contact page is where potential customers go to inquire about your products or services. But, a lot of businesses treat their contact page as an afterthought - a basic form slapped onto a generic page that offers no direction or incentive.

This is a missed opportunity to make a great first impression and turn more visitors into leads – and you don’t want that.

Your contact page should go beyond being functional. It should be welcoming and reflective of your brand's personality. See it as an opportunity to start a conversation and build a relationship — and a way to rev up your lead generation.

How to Create a Contact Page That Brings In Submissions

This WordPress tutorial will walk you through building an attractive, user-friendly contact page using Thrive Architect that encourages visitors to get in touch. 

Having a well-designed contact page is a simple way to boost conversions from your website traffic.

Step 1: Download & Install Thrive Architect

Before we dive in, you'll need to get your hands on Thrive Architect. 

Why a landing page builder over a simple contact form plugin?

  1. A WordPress contact form plugin only helps you create a form, it rarely does anything else to help you get people to actually fill it in

  2. There’s a high chance a separate contact form plugin will clash with your current WordPress plugin stack or won’t look as great as the rest of your pages

  3. Thrive Architect isn’t just a landing page builder. It’s your toolkit for turning page visits into conversions. 

Screenshot of Thrive Architect Sales Page

Thrive Architect is a drag-and-drop WordPress page builder that gives you total control over your site's design – without touching a single line of code (no HTML, no CSS). 

With its huge library of conversion-focused elements and templates, it's the perfect tool for crafting high-converting contact pages (and pretty much any other type of page) — suitable for beginner and advanced users alike.

Unlike basic contact form plugins that are rigid, lack customization, and offer limited design functionality — Thrive Architect lets you build custom forms and surround them with persuasive copy, CTAs and other conversion boosters. 

This level of customization is key for landing form submissions.

But it doesn’t stop there. Thrive Architect can be your key to generating a steady stream of conversions through other existing pages on your WordPress site.

Every template and design element is created with one goal in mind: to help you create SEO-friendly pages that land actual sales and sign-ups. No need to pay for additional addons.

Landing page templates in Thrive Architect

Landing page template sets in Thrive Architect

Easy building. Rapid implementation. 

Check out Thrive Architect.

Step 2: Create a New Page & Launch Thrive Architect

In the WordPress Dashboard, select the "Add New" button at the top of the page and select "Page" in the drop-down menu.

Adding a new page in WordPress

When taken to the next screen, name your page and select the bright green "Launch Thrive Architect" button. 

After you launch Thrive Architect, a menu will pop up with four options:

1. Normal Page

2. Blank Page with Header and Footer

3. Completely Blank Page

4. Pre-built Landing Pages

We recommend choosing the "Pre-built Landing Page" option for easier building.

Landing page template examples

In the Landing Page Library, browse through our template sets and select the one you like most.

Step 3: Design an Attention-Grabbing Header

Your header is the first thing visitors will see, so make it count! 

Use a bold headline and engaging copy to let your audience know exactly what this page is for and why they should care

Step 4: Build Your New Form

Let the fun begin. 

Thrive Architect comes a dedicated Contact Form element you can easily drag and drop onto your new page

Select one of the form templates, add it to your page, and customize it to capture all the details you need from your website visitors. No need to use shortcodes or widgets to get this done.

Set up required fields and add a captcha (or any other form of spam protection) to make sure you're only getting high-quality submissions — and filter out the spammers & bots.

In the left sidebar in Thrive Architect, you’ll configure other form settings — connecting it to your email marketing tool, adding info for certain field types, etc.

Design Tip: Only include the most important form fields you need. People tend to drop off if they’re overwhelmed by the amount of work required to complete a form. If you need email addresses, first names, and phone numbers — let these be the main field options on your form. You should also use design elements like checkboxes to make it easier for people to select multiple answers.

Step 5: Add Persuasive Copy to Encourage Fill-Ins

Don't leave your visitors guessing – tell them exactly what you need and why. Use persuasive copy beside each field to overcome potential objections and motivate people to complete your form.

Maybe highlight the benefits of contacting you, address common objections, or simply explain what happens after they submit the form. Small touches like these can give hesitant visitors that extra nudge.

Step 6: Add a Clear CTA to Guide Users to Submit

Don't leave your visitors wondering what to do next! A strong call-to-action — “Submit Button” or a link that will provide clear direction and boost form submissions.

Thrive Architect's button element makes this easy - just customize the text, colors, sizing and more to create an eye-catching CTA that drives action.

Save your form once you’re happy with how it looks.

Step 7: Connect Your Email Marketing Tool to Receive Form Notifications

Of course, collecting leads is only half the battle – you'll also need to nurture them down your marketing funnel. 

Connect your new contact form to your email marketing provider of choice so every new submission is automatically added to your database.

You should set up a confirmation email as well, to send to visitors after they’ve completed your form. Populate the email subject line with their first name — from the Form Name field — and let them know when you’ll contact them.

We also recommend setting up email notifications so you know when you receive a new form submission.

Bonus: Happy with Your Website and Need a Reliable Form Plugin? Consider WP Forms

Maybe you already have a high-converting website and need a form builder plugin that offers more than a couple of basic templates.

One of our top recommendations is WPForms. This drag-and-drop form builder provides you with everything you need to create powerful forms that work with your current WordPress theme and existing landing pages.

No need to wrestle with code or the WordPress Block Editor.

This plugin has a free version you can check out — WPForms Lite — if you want to give it a spin and see if it matches what you’re looking for.

Next Steps: Add a Click to Call or Click to Email Button to Your WordPress Website

Want to make it even easier for interested prospects to reach out?

Add a click-to-call or click-to-email button right on your homepage using Thrive Architect's button elements.

With just a couple of taps, visitors can instantly call your business line or draft a new email to your inbox – no more navigating to the contact page required!

These simple tweaks show you're serious about connecting with your audience. And when you make the process stupid-simple, you're much more likely to get those valuable leads rolling in.

Start Building Your WordPress Contact Page Today

While there’s no right or wrong when it comes to picking a color palette or the page layout, there are certain rules of thumb to follow when crafting an effective contact page.

Remember to make your contact page:

  • Easy to find (and maybe don’t get too creative with the wording!)
  • Designed with the user in mind (a.k.a. user friendly)
  • Add a pinch of personality
  • Give your visitors options
  • Give them a reason not to contact you by providing answers to common questions and links to helpful resources

If you keep these tips in mind along with your conversion goals, you’ll end up with a contact page that works well for your online business. And don’t forget to test your forms and links to ensure they work and that the page is mobile responsive!

Thrive Architect is your best bet for creating landing pages that consistently convert.

But don't just take our word for it.

Give this powerful tool a try today.

by Chipo  April 9, 2024


Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Leave a Comment

  • Wow! Super cool ideas! Who would have thought a contact form could communicate such personality? I’ll have to admit, I’m in love with the Middle Finger one…

    • Thanks, Martin. And I know! I’ve been following TMF Project for a bit now because I love her personality

  • Amazing ideas. Can you audit my contact page and tell me what things I can improve on that?
    I like the idea of adding a time to reply. Can I also do it? I am afraid because mine is a personal blog and I do not offer support for a product.

    • Hi Vashishtha, Thanks so much for the comment! We don’t do personal audits but if you are a Thrive member you can submit your website here for review: (Just be sure you’re logged in before going to the link)

      And re: a reply time. It depends on how long you think it would take for you to reply. Too long and it might discourage people from contacting you. And also, if you do put a response time, for instance 24 hours, you need to make sure you can commit to that promise.

  • Great article! I have to admit my own contact page is quite a snore & currently only offers a form. I’ll have to fix that! Thanks for the tips & great examples.

  • Hi Selene,

    I really enjoy your writing!

    As someone who is constantly working on client sites, I try to remember how important it is for visitors to get where they need to go.

    This was a helpful article and contains tips I can use. Thanks!

  • Thanks for the great post, Selene! I’ll admit that something as simple as a contact page can slip under the radar, but this was a great reminder that our branding can (and should) be reflected throughout our digital realm.

  • Wow! Super cool ideas! Who would have thought a contact form could communicate such personality? I’ll have to admit, I’m in love with the Middle Finger one…

  • OMG! This is the best information available on this topic, I have ever come across.

    Got to learn so many new things for the first time. And frankly, I was really struggling at it earlier. But now everything is good.

    All thanks to you.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}